While it may be easy to ignore, the first task on your company’s website is not to look good: it’s attracting visitors and helping you gain new customers or profits. That’s why we think in terms of interest to visitors when we design a new website or are searching for growth and design enhancements for an existing web presence.
Much attention is given to such issues as search engine optimization and pay per click ads (PPC). It makes sense to have more tourists to your pages is a great way of boosting sales and potential clients. There’s yet another side of the equation as well.