You can keep customers informed, build sales and ultimately make every visit to your site more exciting according to validated design principles.
Let’s look at seven ways we help our customers make the most of each new visit to our site…
- START WITH IMPORTANT INFORMATION AND DETAILS FIRST All newspaper editors and designers worldwide agree that the simple rule of design is to keep the most important items “above the fold” in which a passing commuter is very likely to notice them. In other words, they need a man along the way to find a title, and they need to be so excited to pick up a copy of the document.
The same is true of the digital age. On the one hand, you can only attract a buyer with a few precious seconds before he concentrates on another leg. And Google, on the other hand, likes to see relevant search phrases in headlines and paragraphs that open. Most visitors will see your website’s surface than any other aspect of your business, so make that property count.
2. KEEP The VISITOR’S VISION FIELD CLEAN Consumers and consumers often agree on one thing: they appreciate “elegant” and “modern” designs. On the surface, these terms can have many different meanings and connotations, but they almost always result in minimal obstacles being washed away.
It may be tempting to place one more item on a web page for designers and entrepreneurs. Nevertheless, the irony is that there is more to less. You will feel less stressed, less constrained and much more active when your visitor has a new field of vision when visiting your website. Reflect on your site’s intent, as well as the significant conversion targets that you have, and then remove all that bother you.
3. Be creative and original but don’t get confused Creativity can be a complicated issue when it comes to web design for company. On the one hand, your development team definitely needs to look for ways to help you stand out in an overpopulated industry. You don’t want to have the site look like anybody else or get lost in a sea of competitors. Nevertheless, too much creativity, on the other hand, may affect the usability.
When you start to confuse people with the nature of your web pages or your navigation menus, visits to your website will be significantly shorter. Visitors aren’t going to become customers or buyers because they feel frustrated in finding answers. If in doubt, stick to differences in web design principles or try original ideas before revising the site with an unconventional concept.
4. EASY TO INSURE You’re probably spending most of your daily life thinking about things like customer acquisition, quarterly budgets and other business issues. Yet the oldest parts of your brain are still drawn to people, food and other obvious visual or psychological signals.
Through making your site more appealing to the human eye you can use this subconscious pattern to your advantage. Within our minds the images of individual faces, vivid colors and animals are written thousands of times faster than blocks of text. As you browse the Internet, you know it not consciously, but your mind is constantly concentrated on these kinds of elements. Sprinkle them on your website and you’ll see the tourists staying longer.
5. VISITORS GUIDE TO IMPORTANT VISUAL ELEMENTS We are not only unconsciously looking for things that the hunters and gatherers of our ancestors may please. Furthermore, we look in our (digital or physical) world for clues about context, significance and even risk.
It ensures that you can guide visitors to certain directions or thoughts in the field of web design and marketing in a way that is both clear and subtle. The subtle versions suggest that the individual faces you put on your platform are leaning to the headlines and the calls for action. The transparent approach is to use hints such as arrows to direct them to your page components which you don’t want them to miss. You may be shocked at how effective it can be to push these techniques leads to your website and to through conversions.
6. DISCRIMINATOR IN THE WAY YOU OFFER Connections The science of connections within the web design industry is complete. Everybody wants inbound links that boost efficiency of the search and “good practice tips” on when and where to connect between product pages, blog posts and others can be found in countless blogs on your website.
What sometimes gets lost in the dialog is that there may be fewer ties better than more. You never need to withdraw anybody from your platform without clearly having an excellent excuse. And when it comes to internal links and menus, care should be taken to only direct visitors to resources that deepen their knowledge, reflect the next natural steps or relate to closely related topics.
7. BE MORE SPECIFIC AND DESCRIPTIVE WITH YOUR CONTENT So far we have focused on the visual and tertiary components which hold people in place and move from one page or subject to another. This should however be noted that if you want potential customers to do so, you will need the words on your pages to really convey information and emotions.
Too many companies rely on generic headlines and advertisements when they can be more concise and accurate (such as “about us” and “our products”). Since you don’t want to get too far away from the convention and scare people, anything you can do can be useful to add information or use spiders on search engines. Therefore, when completing the site text, look for ways to be more concise and complete, especially regarding titles, subtitles, page names, and link identifiers.